How to create a system where you never run out of things to post

There is always a limit to the practice of ``thinking about what to post on that day''. The solution is to change the material to a design that first accumulates it as a mechanism.

In this article, I will explain how to create a system that continuously accumulates material for X posts.

The real reason why it's always hard to find stories

If you can't think of a topic, it's not because you're searching in the wrong way. This is because the search location is random.

If you ask, "Did something interesting happen today?" you won't get anything interesting. You need to decide first the ``place'' where the material will appear.

There are three sources of stories

The material for X posts comes from three main sources.

1. Reaction data (own account)

Start from past posts that have received the most responses.

Indicators to check:

• Number of likes, RTs, replies, impressions
• "Saved" and "Quoted" posts

Posts with high responses are evidence of a topic that is of high interest to readers. Reproducibility increases when you develop the same theme from different angles.

2. Readers' comments (external input)

Turn information that comes from outside yourself into material.

Examples of collection destinations:

• Questions received through replies, DMs, and comments
• Questions that repeatedly come up during business negotiations and interviews
• Frequently heard in the comment section of competing accounts

If you dig deeper into why this question was asked, you'll find 3 to 5 ideas for each question.

3. Update information on industry and related themes

We regularly purchase from areas where new material is constantly emerging.

Examples of collection destinations:

• Industry related X accounts
• Company blog articles/resources
• Customer feedback and reports

This is not "purchasing", but a set of converting it into your own words. Rather than just sharing it as is, I put a perspective on how I would see it.

Mechanization steps

Stop searching from scratch every time and change it to a system using the following steps.

Step 1: Make time for 15 minutes once a week to collect information

Pick a fixed time, such as Monday morning. During these 15 minutes, look at the three places listed above and note down anything that interests you. Prioritize ``writing everything down'' over quantity.

Step 2: Organize your notes into a notebook

Convert the written memo into a format that can be posted.

Conversion criteria:

• Can you say in one line, "Whose problem will you solve?"
• Does the reader feel that it is about him?

Only those that meet this criteria will be kept in the notebook.

Step 3: Select a post from the storybook

Instead of thinking about the topic on the day of posting, Just select ``one book to put out today'' from your notebook.

Criteria for selection:

• Is it relevant to this week's readers?
• Does the content overlap with the most recent post?

Tips to make it easier to continue operations

• Don't aim for a perfect post: Submit with 80 points and improve based on the reaction
• Aim for 100 items in your notebook: If you have 100 items, it will feel like ``just choose today.''
• Review on a weekly basis: Add themes that received good responses to the next week's topic list

summary

A system that never runs out of things to post can be created by continuously purchasing from three locations.

1. My reaction data (posts that grew in the past)
2. Readers' voices (questions, comments, business negotiations)
3. Industry updates (including in-house articles and resources)

If you repeat the 3 steps of collecting 15 minutes every week → organizing your notebook → just choosing on the day, You no longer have to ask yourself, "What should I post today?"