X Habit design to keep posting every day

Even if I decide to post X every day, it stops after a week or two. This "not continuing" is not a problem of will, but a problem of mechanism design.

The difference between those who can continue and those who can't is whether they think about ``what to post'' on the spot every day.

3 reasons why you can't post every day

Cause 1: Trying to think about it that day

If you start with ``What should I write today?'' on the day of posting, your thinking costs will be high. If you repeat this every day, posting itself will become "heavy work" and you will eventually stop.

Cause 2: The design is such that you run out of ideas.

If you just consume the ingredients and don't have a system to replenish them, you will always run out. If you don't have a notebook and only post when you have an idea, it won't last.

Reason 3: Aiming for the perfect post

If you think too much, ``There has to be a better way to express it,'' the number of days you won't be able to post will increase. The purpose of posting every day is not to create a perfect post, but to accumulate data.

Designing sustainable habits

Step 1: Fix the posting time

Set a rule to post at the same time every day.

Recommended fixed frames (for Japanese B2B):

• 8 a.m. (easily read while commuting)
• 11:00-12:00 noon (before and after lunch break)
• 8pm to 9pm (scrolling after returning home)

If you fix the time, you will have a deadline to "prepare by that time". When you have a deadline, the action of preparing ahead comes naturally.

Step 2: Create a “preparation time” once a week

Set aside 30 minutes once a week to create a post idea.

Things to do during preparation time:

1. Check one post that got a good response last week.
2. Write down three different angles of the theme.
3. Stock up on 5-7 submission ideas for the next week.

Since you won't have any time to think about it on the day of posting, the psychological hurdle to posting will be significantly lowered.

Step 3: Lower your post quality standards

Make it a rule to "give it a score of 80, see the reaction and improve."

In fact, posts that are more appealing to readers will receive more response than posts that are highly complete. You won't know the answer until you collect data. Data collection is about continuing to generate information.

Step 4: Create a post-posting routine

Once you've posted something, get into the habit of writing down your next post on the same day.

• Check reactions to today's post (likes, RTs, comments)
• Make a one-line memo of elements that responded well -Write down one theme you want to try next

This 3-minute routine will automatically keep your notebook refilled.

Measures to avoid stopping posting

How ​​to handle "days when you couldn't post"

If you have even one day off, you tend to think, Enough is enough.'' The countermeasure is to first decide on the rule of always reopen the next day after opening'' rather than ``not opening holes.''

Slump period post idea

On days when I can't think of any ideas, I choose from the following three patterns.

• Repost by paraphrasing a previous post
• My opinion on what's trending in the industry
• Answers to frequently asked questions from readers

With these three things, you can post even on days when you don't have anything to write about.

summary

X Continuing to post every day is solved not by will but by mechanism.

1. Fix the posting time
2. Make stock with one preparation time per week
3. Continue to score at 80 points
4. Replenish your content with a 3-minute routine after posting

First of all, just determine a fixed time'' and secure once a week preparation time'' this week.