X operation beginner's guide: How to operate in the first month after opening an account

When you try to start using X, you may find yourself in a situation where you don't know where to start.

In this article, we will explain in order, from the initial settings for starting X operation to how it works for the first month.

Things to decide before starting X operation

Who should you send the message to?

"For everyone" doesn't work. First, decide in one line, ``Whose problem will the message solve?''

example:

• "Providing information on how to find posting material for X operations staff in B2B marketing"
• "Disseminate practical methods of X recruitment public relations to recruitment staff"

Once you decide on this one line, you won't have to worry about choosing a post theme.

What kind of message will you send?

Narrow your theme to three or less.

example:

• X operation know-how
• Criteria for judging your own work
• My perspective on changes in the industry

If there are too many theme axes, it will be difficult for followers to understand what this account is doing.

Profile design

Profiles are "materials for deciding whether to follow someone or not." Create a design that your visitors can understand in 5 seconds.

name

Real name or handle name. Adding your title and area of ​​expertise in parentheses will make it easier to understand.

Example: “Taro Tanaka｜X Operation Consultant”

Profile text (within 160 characters)

Include the following three points:

1. Who is it for? (Target)
2. What to communicate (theme)
3. What does the reader get (value)?

example:

We disseminate X operation know-how to B2B and individual business owners.
We are updating 5 articles a week on how to eliminate off-topic topics, improve posting efficiency, and improve engagement.
If you follow us, you will spend less time posting.

Header image/icon

Use something that gives a professional impression. For business accounts, a headshot or logo increases credibility.

How to make your first 10 posts

When you create an account, the first 10 lines will show you who this account is.

First 10 configuration examples:

The first 10 posts will be "past posting results". We create it carefully so that new followers will see it and use it as a basis for deciding whether to follow.

Operation routine for the first month

Weekly flow (30-45 minutes total)

Monday (10 minutes): Decide on 5 themes for this week Wednesday (20 minutes): Write and reserve 5 books at once Friday (10 minutes): Review this week's reactions and take notes.

You don't have to post every day. Consistently putting out 5 books a week is more valuable than putting out every day and then stopping.

Check back in 1 month

After one month of operation, check the following three points.

1. Themes and formats of posts with the most responses: Increase this
2. Common features of posts that received few responses: Reduce or change this
3. Follower attributes: Does it match the expected target?

If you check this once a month, you will be able to see a pattern of growth in your account in 2 to 3 months.

Common mistakes and countermeasures in the first month

"I can't continue because there is no response" → It is normal for there to be little reaction for the first 1-2 months. At the stage where there are few followers, the purpose is to ``find a type'' rather than numbers.

"I try to post every day and it stops" → Start with 5 videos a week. I will post every day after I have a pattern.

"I'll post anything" → Refine the focus to three themes. Save posts that go beyond your scope as drafts before thinking about them.

summary

There are 5 steps to start X operation.

1. Decide what to send and to whom in one line
2. Design your profile to be understandable in 5 seconds
3. Indicate “who this account is” in the first 10 posts
4. Stick to a routine of 5 meals a week and 30-45 minutes a week.
5. Check reaction data and update types once a month

Start by deciding on one line: ``What should you send to whom?''