How to streamline multiple accounts with X management agency

When you are in charge of multiple accounts as an X operation agent, most of your time is spent coming up with stories. As the number of accounts increases, the loop of discussion, confirmation, and correction becomes heavier.

In this article, we will explain a system that can streamline operation agency for 3 to 10 accounts.

Time cost of operating multiple accounts

If it takes 3 to 4 hours a week to operate one account, it will take over 10 hours a week for 3 accounts. Most of that includes storytelling, writing, and client confirmation.

The key to efficiency is to systematize "storytelling" and "writing production" out of these three.

Efficiency of story telling

Create a notebook for each account

Each account has a "netbook". The following three columns are sufficient for the configuration:

• Theme (1 line)
• Draft submission (text)
• Status (unused/reserved/posted)

When you have more than 100 stories, you have zero time to think about what to post today.

Horizontally expand from a growing post

We will expand related themes horizontally based on posts that received good responses from each account.

procedure:

1. Choose the post with the most engagement from last week's posts
2. Write down three different angles of the theme.
3. Add to storybook

If you continue this work for 10 minutes a week, your material will be replenished naturally.

Separate common themes and individual themes

If you are in charge of multiple accounts, the posting themes may become similar.

• Common themes (Information on the entire industry, seasonal topics, etc.): Can be reused across multiple accounts
• Individual themes (client-specific information/persona-specific issues): Created for each account

Creating a common theme in advance can significantly reduce production costs.

Improving the efficiency of text production

Create multiple plans from one outline

Create multiple proposals for one theme with different writing styles, approaches, and lengths.

• Short form (within 140 characters)
• Bullet type (listing 3 to 5 points)
• Story type (details → conclusion)

Providing multiple options during client confirmation reduces revision loops.

Have a template

Create templates for frequently used post structures.

example:

• "If you are struggling with this task -> Solution -> Reason -> CTA"
• “Failure story → cause → improvement measures”
• "Question → Answer → Supplement"

Having a template will also make it easier to hand over to new members.

Efficient reservation management

Make advance reservations weekly

Instead of posting every morning, I will post once a week and reserve the next week's posts.

merit:

• Zero work on the day
• Client confirmation can be unified weekly
• Posting does not stop even if there is a sudden vacancy

Fixed reservation time for each account

Account A is fixed at 8:00 on Mondays, Wednesdays and Fridays, account B is fixed at 12:00 on Tuesdays and Thursdays, etc.

Fixing the time simplifies management and reduces missed confirmations.

Efficient client confirmation

We suggest moving from checking every post to weekly batch checking.

How to request confirmation:

1. Submission ideas for the next week will be sent from Thursday to Friday.
2. Confirmation and corrections completed on Monday
3. Reservations start from Tuesday

A fixed confirmation flow also makes it easier for clients to prepare and reduces round trips.

summary

Improving the efficiency of X operation agency can be achieved through the following three methods.

1. Have a notebook for each account and replenish it weekly
2. Create common themes and individual themes separately
3. Batch client confirmations with weekly advance bookings

First, start by creating a notebook for each account'' and transitioning to weekly reservations.''