Introduction to profile design to increase followers in Japan's X

If the number of followers does not increase with X, there may be no improvement just by increasing the number of posts. The reason is that your site is not designed to make people want to follow you after viewing your post and coming to your profile.

In this article, we will explain it in a way that even beginners can execute it right away, according to the Japanese X environment.

Why is “profile design” necessary?

Obtaining followers is determined by the following two steps.

1. Increase profile visits with posts
2. Change to follow on profile

Many accounts work hard on only 1 and have a weak design on 2. What strengthens these two is the idea of ​​follower funnels.

5 elements of follower funnel for X in Japan

1. Icon

If you can show your face, a bright, easy-to-see photo is advantageous. Even if you don't show your face, create recognition by fixing your logo or illustration.

2. Name and ID

Choose a name that makes it easy to understand at a glance what you are communicating and to whom. Example: Yamada｜Recruitment PR x AI utilization

3. Profile text (most important)

In addition to introducing yourself, write about the benefits for the reader. It will be easier to understand if you create it with the following three lines.

• Who is the message addressed to?
• What we offer
• Achievements, update frequency, next actions

4. Fixed post

This is a business card post for first-time users. I'll summarize the following:

-Someone

• What to send
• Representative achievements
• Next actions such as following or viewing links

5. Header image

It is a place that reinforces your worldview. The first impression will be stable if the wording and design match the message theme.

Operational points to increase response in Japan's X

• Write briefly with 1 post and 1 message
• Write the conclusion first
• Keep hashtags to a minimum
• Test posting times in the morning, noon, and night
• Increase conversations and generate profile traffic with replies and quotes

Steps to get things done in 7 days

1. Day 1: Update your icon, name, and profile text
2. Day 2: Make the fixed post
3. Day 3: Arrange the header image
4. Day 4: Create 3 post templates
5. Day 5: Complete 10 replies and 3 citations.
6. Day 6: Decide on one post type that gets a good response
7. Day 7: Fine-tune your profile text and fixed posts

summary

Increasing your number of followers depends not only on the amount of posts, but also on whether you can create trust with your profile. First, prepare these 5 elements and build the foundation in 7 days. Once the foundation is in place, it will be easier to increase your follow rate even with the same number of posts.